Case Study for Automated Messaging

A growing merchant cash advance company was looking for a way to cut its marketing costs while increasing the number of quality live leads. Even though the company was generating some leads from direct mail and radio ads, the expense of direct mail and radio ads along with an inconsistent stream of calls had led to low morale and even lower ROI.

InterCloud9 suggested a multi-tiered strategy starting with a shotgun approach to their existing data utilizing our A2P Text Messaging, Ringless Voice Messaging, IVR Voice Messaging solution to generate live inbound transfers to their sales Q during business hours. From there contacts that were not sold through the initial live inbound transfer were then followed up with a 1 on 1 sniper type approach utilizing our Predictive Dialing solution.

This multi-tiered strategy from various channels resulted in a steady flow of calls, which then raised employee morale and boosted sales by 300%. Ultimately, with a combination of quality Live Transfers leads and a system for following up with qualified prospects the company was able to achieve its goal of increasing ROI.

Additionally a targeted voice mail message left after business hours as a follow up to interested prospects produced fresh leads for sales agents to start calling on in the morning. This voicemail campaign generated leads similar to those from direct mail, but at one tenth of the cost.