Today the FCC announced new rules that will allow phone companies to proactively block calls that are likely illegal robocalls. Examples include calls from phone numbers with area codes that do not exist, calls with spoofed caller ID information, and calls from government numbers that are known to not make any outbound calls. Click here to read the FCC's press release about this new rule.
It is important for legitimate businesses that choose to market using prerecorded voice messages to avoid being blacklisted by phone companies under these new rules. Best practices include only displaying accurate caller ID information, only making calls with the proper consent, always honoring opt-out requests immediately, and reducing consumer complaints by obeying all other telemarketing rules.
Friday, November 17, 2017