A growing merchant cash advance company was looking for a way to cut its marketing costs while increasing the number of quality live transfer leads. Even though the company was generating some leads from direct mail and radio ads, the expense of the ads and an inconsistent stream of calls had led to low morale and even lower ROI.
InterCloud9 implemented a multi-tiered strategy starting with targeted marketing data accompanied by a Voice Broadcasting solution to generate Live Transfers and a Predictive Dialing solution for following up the leads generated and meeting the needs of the merchant cash advance center.
This multi-tiered strategy resulted in a steady flow of calls, which then raised employee morale and boosted sales by 300%. Ultimately, with a combination of quality Live Transfers leads and a system for following up with qualified prospects the company was able to achieve its goal of increasing ROI.
Additionally a targeted voice mail message left after business hours as a follow up to interested prospects produced fresh leads for sales agents to start calling on in the morning. This voice mail campaign generated leads similar to those from direct mail, but at less than one tenth of the cost.
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