Voice broadcasting is a potent means of establishing widespread communication and connectivity. It can be described as a mass communication approach that sends out telephone messages to hundreds or even thousands of recipients in a single broadcast.
It’s a way to efficiently send voice messages or calls to many phone numbers at once, integrated into CMS for group or individual notifications.
Voice broadcasting is also commonly known as an outbound voice messaging system or an automated calling system.
How to Send Voice Broadcast Calls with CMS
Sending automated voice broadcasts with the CMS mass notification system is a simple three-step process.
1.) Set up contacts
Quickly generate your contact list within seconds by uploading an Excel spreadsheet or CSV file! In case you don’t possess a file, you can manually input your contacts. You always have the flexibility to send messages at your convenience.
2.) Create your recorded message
The next step involves recording a custom voice message or using text-to-speech with your script. You can also choose a previously saved message. Many services provide recording or uploading contact lists facility.
3.) Selecting Recipients:
Once you have your contact list, you can select the recipients for your message. This can be done based on various criteria, such as location, demographics or specific groups within your contact list.
4.) Schedule or send your automated calls
The final step is to determine who should get your message and when. You can send voice broadcasts immediately or schedule them in advance. This allows you to target the audience at a specific time, ensuring that your message is delivered when it’s most effective.
5.) Handling Responses:
Many voice broadcasting services provide options for recipients to respond to the message, such as pressing a key to get more information or connecting to a live agent. Responses can be collected and managed for follow-up actions.
In what ways can autodialers be used for voice broadcasting?
Autodialers, also known as automatic telephone dialing systems (ATDS), are electronic devices or software designed to automatically dial telephone numbers using random or sequential number generators. Once the call is answered, the autodialer can either play a pre-recorded message or connect the call directly to a live person.
The main distinction is in how the autodialer handles answered calls by playing a recorded message or connecting to a live person. This difference impacts the outcome when the call is answered.
How to use Voice Broadcast Messaging?
When we consider automated voice calls, we typically associate them with machine answering services utilized by providers or large organizations. Voice broadcast messaging, on the other hand, involves harnessing the same resources but extends their use for proactive communication with customers. VBM offers the flexibility and cost-effectiveness of methods like email, with the added advantage of more direct customer engagement.
There are several specific ways in which VBM can be effectively employed:
- Enhancing customer engagement and nurturing relationships by delivering a store’s special offers through pre-recorded audio messages, possibly featuring an influencer.
- Simplifying appointment management by enabling patients to confirm or cancel appointments using their phone’s keypad.
- Swiftly gathering customer feedback through the execution of customer satisfaction surveys.
- Bolstering security measures by delivering one-time passwords (OTP) via text-to-speech voice calls to prevent fraud.
Voice broadcast messaging finds broad applicability across various industries and practices. However, it is notably being revitalized in areas such as marketing, customer service, operations and even internal communications.
- Can I Target Specific Audiences with Voice Broadcasting?
Absolutely. Voice broadcasting allows you to create customized lists, ensuring that your message reaches the right audience
- What Types of Messages Can I Broadcast?
You can broadcast various types of messages, such as promotional offers, event reminders, updates, surveys and more. The key is to ensure that your message is relevant to your audience. - How Can I Measure the Success of a Voice Broadcasting Campaign?
Voice broadcasting platforms provide detailed reports, including delivery rates, voicemails and call durations. You can use these metrics to evaluate the success of your campaign. - Is Voice Broadcasting Only for Large Businesses?
No, voice broadcasting is suitable for businesses of all sizes. Small businesses can benefit from its cost-effectiveness and efficiency in reaching a wider audience.
Voice broadcasting is an efficient way to deliver important information to a large audience quickly. However, it’s essential to use this technology responsibly by ensuring that you have the necessary permissions and comply with relevant laws and regulations to avoid potential legal issues.