Voice broadcasting technology was invented in 1990 and since that time it has proven itself as a reliable mass communication tool, sending phone messages to groups of recipients or potential customers. This form of communication can be used for many different areas, including political campaigns, driving commercial interests or for community services. The users of this service are facilitated with the capability to communicate with their intended target group straightaway which may range from prospective clients, group members, students, constituents or subscribers of a specific service. The major advantage of voice broadcasting is that everything is pre-recorded and because of this you don’t have to worry about misspeaking or worrying about what to say next. Instead of this, everything is scripted so you don’t have to worry about any mistakes. Everything is optimized previously. Due to this, consistency is achieved. Another great advantage of this emergent technology is that people might find it less daunting. Cold calling is quite complicated and many people just don’t like this. It is intrusive and can cause quite a lot of attention. Although some people can do this quite well, potential customers often do not like this as it makes them feel uncomfortable and they often put the phone down in frustration and anger. A lot of small and intermediate size companies make use of voice broadcasting as a quick and simple solution to get their phones buzzing with increased clients, additional sales and of course more productivity. Computerized broadcasting provides you the capability to send outbound phone messages very quickly, enabling you to increase your sales output significantly. Yet, making a choice between the voice broadcasting services and options available on the market can sometimes be difficult. This technology is bound to boost the productivity of your business. Managers are relieved of the tension of making sure their agents are performing large numbers of calls per day and tracking each of the names in the database of customers. The team of well trained and highly motivated sales agents will be engaged in implementing the decisions of policy makers to draw in more business rather than calling customers. Voice broadcasting software will take care of communicating with the clients and potential clients. Thus, getting a broadcasting service in place will bring in remarkable improvement in revenue and the staff will interact with persons who are interested in doing business. This effective service allows clients to target potential customers who are interested in receiving their calls regarding the client’s services. The service allows clients to have preference over the mode of response offered to call listeners. This means, the recipient can call back the client by pressing key combinations indicated in the message to receive further instructions and connect to call center executives or to talk to a sales representative at will. The purpose of voice broadcasting is efficiently served when the client receives favorable responses by offering users the easiest and hassle free response option.