Are you accidentally marketing to the wrong person?
The Telephone Consumer Protection Act (TCPA) is a strict liability statute, meaning there is zero-tolerance for calling the wrong person. Additionally, express consent from the intended recipient of a call does not exempt a caller from liability under the TCPA when the incorrect person receives the call. Callers can be held liable if they contact phone numbers for which they had previously acquired consent but have since been reassigned. Litigators and professional plaintiffs exploit this, often manufacturing lawsuits through duplicitous means. And, thanks to the statute’s uncapped statutory damages and penalties of up to $500-per-violation, those unwitting violations can form the basis of class actions with damages potentially costing millions of dollars.
The solution? TCPA Reassigned ID℠
Contact [email protected] to schedule a FREE test to identify reassigned numbers in your data
Thursday, August 19, 2021