Managing your voice broadcasting campaigns

  • Monday, 9th July, 2012
  • 15:14pm

Given the numbers of telemarketing calls and unsolicited robocalls that businesses receive on a daily basis, it comes as no surprise that those who are successful with their voice broadcasting campaigns carefully consider and test each one of the campaigns.

Try these simple steps to success:

Be sure that your legitimate voice broadcasting offer says what it says.

Use targeted data, put some time in to getting your data and be sure it’s accurate and current.

Give priority to your targeted list of opt-in subscribers; people who have asked to receive voice broadcasting messages from you and who have give you permission to contact them.

Always scrub against the national DNC

Run a small test campaign.

Try different messages

Voice broadcasting has made contacting thousands of your customers and subscribers at the click of a button easy — almost too easy, in fact. And personally, we think this is what gets many new marketers into trouble. The bottom line is that, today, a successful voice broadcasting campaign requires strategic planning. It won’t matter how much time you spent devising a plan for your voice broadcasting campaign. If you don’t carefully follow the seven steps I’ve outlined above, you’ll be no further ahead.

A professionally formatted and thoroughly tested voice broadcasting message makes you look like a credible business owner who takes what you do very seriously. It invites prospects to examine your message… check out your offer by pressing 1 to talk to you or even take time to visit your website… and seriously consider making a purchase. Which basically means that, while they require a bit of extra effort, these can easily translate into increased sales? And I think you’ll agree, there’s nothing wrong with that.

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