Previously, companies used scripting and list management for keeping their customer databases. Some of these companies expanded to CRM enterprises platforms having applied a new approach to the transaction and ordering process. Now these companies offer a wide range of tools and services that are aimed at increasing productivity and efficiency of your outbound calling campaigns.

These ideas are not new. As the technology is moving forward day by day, various approaches to increase productivity of outbound call campaigns have been tested and implemented leaving outdated telemarketing tools lagging behind. Nowadays, single applications cannot satisfy all business needs of a company. A new approach to transaction and order processing is based on the use of cloud based programs, which can be used by multiple users at same time. Improved tools and systems for outbound calling campaigns can contain (IVR's Interactive Voice Response) applications programmed to provide a huge range of services and features to customers quickly.

Compatibility problem can arise, especially, when you buy these applications from more than one developer. So, it is recommended that you should source the outbound applications from one company so that all applications and programs are compatible with each other. Furthermore, a single software developer and provider will guarantee the stability of the voice broadcasting and predictive dialing platforms for your outbound system.

Further more, if your company needs to increase sales through an advanced outbound calling campaign, you might consider a number of applications in your search. One such technology is a predictive dialer, which can be implemented with your other systems. The predictive dialer and hosted call center solution for example is aimed at increasing new sales through contacting new or existing clients at a very high rate of speed. While there are applications developed for calling that can be purchased and hosted locally they prove to be very costly and could be too costly in maintenance that is why the concept of cloud based calling applications have shown to be the most cost efficient and effective.